About Freshworld

• Freshworld believes brand value is the grower's greatest intangible asset and is committed to promoting producer brands across all of its export regions.
• Freshworld is consistently seeking, finding and developing new markets.
• Export transactions are fully transparent and supported by an effective logistics, administrative and financial system, as well as a communication policy that paves the way for better business.
• The company is a reference base of information and it forms part of daily communication with producers in the sharing of information that strengthens decision making.
• Freshworld believes strongly in its value system and culture, and views them as simple but powerful tools that enable it to achieve its vision: to maintain a position of leadership in the fresh produce industry. The values of integrity and accountability are upheld in every transaction.
• RSA Group's Vision, Mission, Farmer First® Philosophy and Value Proposition are also followed by Freshworld.

RSA Group is a South African based company, founded in 1984 by Mike Loutfie, that specialises in the sales and marketing of fresh fruit and vegetables on behalf of farmers in all marketing channels: markets, export, retail and direct. They are rooted in their Farmer-First® philosophy, which impacts every aspect of their business, but at heart it is a simple idea: offering farmers the sales edge they need to add value to their business market marketing.

In 2019, we merged with RSA Group, operating with full autonomy, and the acquisition has proved to be a good fit for both Freshworld and RSA Group, strengthening our market position locally and globally