Company History

Freshworld was founded in 2001 by Danie Kieviet (Snr) after serving as the Managing Director of Freshmark for 11 years and also as a director of Shoprite Holdings for 4 years (Shoprite Checkers is the biggest supermarket group in Southern Africa).

His experience led him to the opportunity to supply international supermarket groups directly with top-quality fruit according to their requirement schedules/programs, thus maximizing value and ensuring quality, while trying to keep costs to a minimum.

Freshworld is founded on the lasting relationships built with producers as well as customers, based on integrity, honesty and loyalty. Our hands-on approach ensures a personal relationship with producers and customers, meaning we earn their trust and confidence to provide the best possible solutions for all parties involved.

During the past 11 years, Freshworld has exported fruit successfully all over the world, including Japan, South Korea, South-East Asia, China, Scandinavia (Denmark, Norway, Finland), USA, Canada, Middle-East and Russia.

Freshworld is a member of the FPEF (Fresh Produce Exporters Forum), the PMA (Produce Marketing Association) in the USA and the CPMA (Canadian Produce Marketing Association) in Canada, underlining our constant strive for excellence in our industry.


Freshworld is a fruit export company which believes in the following:

What we can offer:


By doing business in a FRESH way, to be the first choice for clients and producers